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Are you familiar with those brand accounts on TikTok that have about 400 views and 30 likes on all of their videos? Vita Coco was that. This is meant with so much love and zero shade – the Vita Coco team was the best; they just didn't have a designated TikTok manager or agency before Emily started working with them during her time at Kyra. 

The Vita Coco team saw the growth stats of the Jack in the Box account and went, "I want that". Fair enough! The full ask was account growth and a strategy revamp. Emily and her team took the account from 14,000 to 400,000 followers in a year, giving the Vita Coco team enough of a following to take their content creation in-house.